5 Iconic Aussie Brands You Should Know (and Wear)

Australia’s got no shortage of legends, from the footy field to the open road… but some of our greatest icons don’t make headlines, they make gear. Boots, coats, hats, shirts, the things that last years, not seasons, and tell the story of a country that values toughness, authenticity, and a good dose of charm.

Here are five true-blue Aussie brands you should know (and wear).

• 1. Mongrel Boots – Tough as the Bush

What’s the story?

Mongrel boots have been made in Sydney since 1930 by Victor Footwear, a family-owned company that’s never sent production offshore. Famous for their ZipSider design, Mongrels are the boots that changed the way Aussies gear up for work, no more fiddling with laces, just zip and go. Over the years, they’ve moved from the jobsite into pubs, paddocks, and city streets without missing a beat.

Why wear them?

Because they last. Mongrels are the boots that’ll take a flogging and still scrub up alright. Comfortable, sturdy, and versatile, they’re the kind of footwear you can trust whether you’re on the tools, on the town, or out bush.

• 2. G.A.B. (Genuine Australian Bushwear) – Worn with Pride

What’s the story?

Founded by Sammy, the same bloke who created Everything Australian, G.A.B. was built to reflect Aussie life as it really is: hardworking, practical, and honest. From bush shirts to oilskins, every piece carries that down-to-earth authenticity of family ownership and local heritage.

Why wear them?

Because they’re made for everyday Aussies. G.A.B. doesn’t chase trends, it builds gear that’s affordable, durable, and unmistakably Australian. Throw on a G.A.B. shirt and you’re not just dressing the part, you’re backing a local, family-run brand that actually gets what we need.

• 3. SÜK Workwear – Workwear for Every Body

What’s the story?

SÜK was born in Melbourne out of frustration with workwear that didn’t fit women. Determined to create inclusive, flattering gear that works as hard as its wearers, founder Mim set out to reinvent the tradie uniform. Today, SÜK has become the face of modern Aussie workwear, known for ethical production and a focus on comfort and style.

Why wear them?

Because everyone deserves workwear that fits right and feels good. SÜK makes clothes that look sharp, last long, and move with your body, whether you’re lifting timber or knocking off for a pint. Finally, workwear that doesn’t treat women, or anyone outside the “standard bloke,” as an afterthought.

• 4. Driza-Bone – Dry as a Bone Since 1898

What’s the story?

The legend began in the late 1800s, when seafarers repurposed sailcloth into waterproof coats for drovers and stockmen. By 1898, Driza-Bone had cemented its place as the outback’s armour against the elements. The name itself says it all: dry as a bone. Over a century later, Driza-Bone remains a symbol of grit, independence, and Aussie ingenuity.

Why wear them?

Because no one makes an oilskin like Driza-Bone. These coats don’t just keep the rain out, they carry a sense of heritage. Put one on and you feel ready for anything: a thunderstorm, a long ride, or just a wet walk to the station. It’s not just a coat; it’s a piece of Australian history you can wear.

• 5. Akubra – The Hat That Defines a Nation

What’s the story?

Since 1876, Akubra has been handcrafting wide-brimmed felt hats that have become a symbol of Australia itself. Worn by farmers, politicians, bush poets, and movie stars, each hat is crafted in Kempsey, NSW, taking up to six weeks to make. The name comes from an Aboriginal word for “head covering,” and today Akubra still stands as the gold standard in sun-smart style.

Why wear them?

Because no other hat carries the weight of tradition quite like an Akubra. It’s practical, protective, and instantly recognisable. Whether you’re working cattle or walking into a wedding, an Akubra makes you part of a story that’s spanned generations. Slip one on, and you’ll know you’re wearing more than a hat; you’re wearing an icon.

Why These Brands Matter

Fast fashion comes and goes, but these Aussie brands endure. They remind us of the values we hold dear: hard work, craftsmanship, and looking after our own. They’re not just labels… they’re stories of family businesses, innovation, and a deep respect for the land we live on.

When you wear Mongrel, G.A.B., SÜK, Driza-Bone, or Akubra, you’re not just buying gear, you’re carrying a bit of Australia with you.