Born around a campfire on a remote cattle station in the Kimberley, Ringers western meets the needs of rural Australians with high quality clothing that will stand up to the harsh conditions and last the distance. Started by a mob of Ringers from the top end ( cowboys and stockmen from remote Northern Australia) who were in need of a shirt that would keep the beating sun at bay and not tear, even with the demands that come with the job.
Founder Andrew McDonald went from Station Pastoral Manager to clothing entrepreneur in twelve months as the rand grew exponentially due to the popularity of the bright, fun loving workwear on social media with country loving young Australians taking to the brand like a duck to water. Andrew’s wife, brother in law and even his children got stuck in to help make the brand a success, and now eight years later Ringers Western is one of the most popular western brands in Australia, with a loyal following of over sixty thousand people on Instagram, bringing country Aussies well and truly into the modern age.
Ringers Western started with a range of work shirts and as their popularity grew expanded into a huge range of western style casual clothing from casual T-shirts through to their ever popular trucker caps. Always made with Aussies that value quality and a touch of class in mind. Ringers Western always takes its inspiration from its roots, and describes themselves as tough, adaptable and sometimes cheeky, but always loyal, just like an Australian Ringer. Ringers Western believes its this grass roots simplicity and dedication to quality that sets them ahead of the rest.
When you choose a work shirt from Ringers Western the first thing that impresses is the colour and quality of the cotton. Super soft but obviously strong, the Ringers Western worksheet is designed to keep hard working Aussies comfortable all day long. Available in a range of classic colours like black and navy through to a range of fun brights like mint, melon and turquoise that transcends country style and appeals to all Australians that love quality clothing.
Ringers Western’s real clothing for real people ethos carries through across everything they do. You wont find pictures of models on their website or social media, opting instead for images of real workers in their clothing riding horses or mustering cattle, carrying out real farm work, the bright coloured shirts covered in dust and mud.
Part of Ringers Western’s dedication to real Australians is their extensive involvement in rural charities, supporting countless country events, fundraisers and sponsoring sports teams. They have been major financial supporters of Drought Angels and Fencing For Farmers, and have sent out hundreds of clothing packages for Australians that have lost everything in devastating bush fires, putting their money where their mouth is when they say the motto: “Ringers Western, Stickin’ Together”